Dr. Hesse Tierpharma and Kerbl: A dynamic retail alliance

As a renowned provider in the field of animal health and nutrition, we are pleased to announce a strategic partnership with Albert Kerbl GmbH, a leading trading partner for animal supplies. This cooperation marks a decisive step for our Ida Plus brand to expand from a primarily online-focused business model to the brick-and-mortar retail market.

The first stage of this partnership involves the launch of Ida Plus poultry products in the retail sector. Since the end of September, these products have been available in selected specialist pet stores, farm stores and DIY stores that cooperate with Kerbl. This expansion into bricks-and-mortar retail is a significant step forward for Ida Plus, as the diverse product range is now available in physical stores and thus reaches a broader customer base.

Folker Wergin, our Managing Director, supports the brand’s new direction. He says: “This partnership is an exciting step for us and makes us even stronger as a brand in the animal health sector.” As Business Development Manager, Dave Weckwerth is supporting the start of trading and also sees advantages. “I am confident that we will take advantage of new market opportunities and make Ida Plus stronger in the retail sector. Our expertise and Kerbl’s distribution network will improve the shopping experience and access to quality products,” he explains.

Alexander Pongratz, Head of Hobby Farming at Kerbl, welcomes the new alliance: “The Ida Plus brand products strengthen our expertise in poultry farming supplies enormously. Our customers will continue to benefit from a uniquely wide range of products from a single source. We are delighted to be able to meet the demand for high-quality, healthy nutritional supplements and innovative problem-solvers from Dr. Hesse in the trade.”

The collaboration between us, Dr. Hesse Tierpharma, and Kerbl brings together two experts who are both committed to quality and innovation in animal care. Both companies share a passion for animal welfare and the goal of offering pet owners first-class products.

About Dr. Hesse Tierpharma GmbH & Co KG

Dr. Hesse Tierpharma GmbH & Co KG, based in Hohenlockstedt, Schleswig-Holstein, has been active in animal health promotion and nutrition for over six decades. The company attaches great importance to pharmaceutical expertise, innovative thinking and quality in product development and manufacturing. With the two brands Ida Plus and Röhnfried, Dr. Hesse Tierpharma has established itself internationally and is valued by animal lovers and breeders worldwide.

About Albert Kerbl GmbH

Albert Kerbl GmbH is a family-run company headquartered in Buchbach, Germany, which specializes in the development, production and distribution of products for agriculture, animal husbandry and pet supplies. The company was founded in 1984 and operates internationally. Kerbl offers a wide range of products such as agricultural, farm and stable supplies, pasture fencing, animal care products and much more. Kerbl attaches great importance to quality, sustainability and customer satisfaction and works closely with customers and partners to offer innovative and needs-based solutions. Over decades, Kerbl has developed into an industry-leading B2B partner with worldwide production and sales locations and over 730 employees.

Contacts for press inquiries

Dr. Hesse Tierpharma GmbH & Co KG

Name: Svenja Jäger
E-mail: svenja.jaeger@drht.de
Phone: 04826/861016

Albert Kerbl GmbH

Name: Matthias Linnert-Kuhn
E-mail: matthias.linnert-kuhn@kerbl.com
Phone: 08086/933184

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